Safety depends on leadership and teamwork.

For Toyota, safety is a priority. It's not just a set of rules. It's essential. In fact, safety is the cornerstone of our work. We constantly develop better technology to create safer cars, but we need your help to create a safer road environment. Developing good safety habits can make every moment with Toyota more fun and safe.

Seatbelt Art Contest

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Importance of seatbelt

Safety is for everyone.

Join us as safety leaders today.

  • Hello! I am THUMS.
  • Where were you born?
  • I was born in a Toyota research centre in Japan.
  • Where does your nickname "THUMS" come from?
  • It comes from the initials of my name "Total HUman Model for Safety." I am here to help create better safety technologies.
  • Who is in your family?
  • My parents, elder sister, and my grandfather. My mother is going to have a baby soon!
  • What is your dream?
  • My dream is to create a safer road environment with the help of everyone.

  • THUMS overview
  • THUMS head
  • THUMS body
  • THUMS extremities
  • THUMS joints

Let's create a safer road environment.

I have internal organs, bones, and tendons.

Unlike a conventional crash-test dummy, I have internal organs, bones, and tendons. For that reason, I am able to pinpoint precisely which parts of my body are affected by various high-impact accidents. Toyota has also asked me to help research institutes and car companies across the automotive industry in Southeast Asia to improve everyone's safety.




  • Did you know that even the best safety equipment, like airbags, depends on your seatbelt?

    Airbags work 15 TIMES better with seatbelts. Source: Toyota internal survey (2013)

  • Yet, Toyota research has shown that only 25% of people in Southeast Asia wear seatbelt.

    All of Southeast Asia 25%

    Thailand 30%

    Indonesia 30%

    Malaysia 22%

    The Philippines 20%

    Vietnam 20%

    Wear a seatbelt whenever you get into a car and help us get this number to 100%. Source: Institute for Traffic Accident Research and Data Analysis (2006) Investigation

  • Please slow down.

    When a car crashes into a wall at 120km/h, the impact is like falling from a 16-storey building (approx 56 metres).

Fun Facts

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Safety Technology

  • Active safety
  • Pre-crash safety
  • Passive safety
  • Rescue

  • ABS [Anti-lock braking system]

    ABS prevents brakes from locking up when slipping. And allows for smoother stoppage.

    EBD [Electronic Brake Distribution]

    EBD distributes braking power appropriately to each of the four tyres, helping to keep the car stable when braking.

    *Safety technologies featured on this website may vary depending on country/region and car models.

  • Pre-crash Safety System (Millimeter wave radar type)

    This system warns driver when it detects a potential collision with a pedestrian or obstacle. If the system recognises a high possibility of an accident occurring, it notifies the driver with a warning sound and activates the pre-crash brake assist to help the driver avoid the accident. If the system recognises that an accident cannot be avoided, the system automatically activates the pre-crash brakes and tightens the seatbelt to reduce injury.

    Millimeter wave radar image


    The basic restraining function of a seatbelt is effectively improved with pretensioners and force limiters. These devices control the movement and adjust the impact to the chest of the driver and passenger during a collision. Now standard in all Toyota models across Southeast Asia.


    Safety is about protecting everyone on board, not only the driver. That's why Toyota provides dual airbags for all grades and models.

    Body Structure

    Reducing cabin intrusion and collision impact are good ways of reducing injuries to passengers. That's why Toyota has designed a body and cabin that is strong enough to reduce passenger injury.

  • Emergency Dispatch Service (Help Net)

    This service automatically sends the location of the vehicle to the Emergency Dispatch Service Center (Help Net Center) during an accident while within cellular range. The operator communicates with passengers in the vehicle to get additional emergency information and contact authorities (police and fire departments) in the area. This reduces the time help arrives, thus lessen the severity of injuries. It also helps prevent secondary accidents and reduces traffic jams.

    This service may vary depending on the country/region.

For more information, click on the flags or map

Road Safety Begins with All of Us.
With Toyota-advocated education and activities, and supported by the local dealers' safety programs, it is possible to develop better road safety habits. Imagine a world with a road-friendly environment for drivers and pedestrians alike. Let's come together to create these safer road conditions all across the region today!
Safety in Indonesia
Toyota Smart Driving Education Program

Toyota Indonesia has conducted SMART DRIVING - DRIVE YOUR LIFE coaching clinic in several big cities in Indonesia such as Jakarta, Makassar, Semarang, Manado, and Bandung. This program educates the public on how to improve their driving habit and become more efficient in safety driving. With the aim to change the public behavior in their daily driving activities, this initiative is delivered and supported by both certified trainers and a team of professional psychologists. Toyota Indonesia is committed to educate the public with SMART DRIVING - DRIVE YOUR LIFE coaching clinic continuously in other cities all over Indonesia.
Safety in Malaysia
Toyota Traffic Tots

Toyota wants to give children a safe start.

Targeting preschool children, Toyota is helping to educate Malaysia's future generations on road safety. "Toyota Traffic Tots" is a traffic safety lesson for children that began in 2012 and is supported by Malaysia's Road Safety Department, Ministry of Transport. The module includes 10 lessons on pedestrian safety and passenger safety, and is presented through Malaysia's leading education facility for kindergarteners, "Smart Readers Kids" Centres. The program aims to educate and build a good foundation for Malaysian young children to be safe road users. The "Toyota Traffic Tots" is now extended to primary school children in selected private schools this year.
Safety in Philippines
Toyota Road Traffic Safety Program

For Toyota, safety is a priority. Fully aware that road safety does not solely rely on the quality of vehicles on the road, Toyota is passionate about creating a holistic program that would address the inter-related components of Road Traffic Safety (RTS) – vehicles, people, and traffic environment.

In raising Road Traffic Safety awareness in the Philippines, Toyota Motor Philippines Corporation (TMP) partnered with the Automobile Association Philippines (AAP) and the University of the Philippines National Center for Transportation Studies (UP-NCTS) in 2008.
Most noteworthy accomplishment from this partnership is the establishment of the "UP Traffic Safety Model Zone" in UP Diliman, which promotes road safety to both motorists and pedestrians, aimed at long-run nationwide application.

TMP also funded the renovation and upgrading of the "Toyota Training Room" at the UP-NCTS, complete with audio visual equipment, road safety database server and other facilities for road safety related programs. The Toyota Training Room is also intended as a venue for road safety conferences, drivers' training and other purposes related to Road Safety.

The Road Traffic Safety program was culminated in December 2012 through a Unity Forum with the Metro Manila local government units (LGUs) as part of the AAP-Toyota Driving Under the Influence (DUI) Project. The forum aimed to promote the standardization of all LGUs' ordinances pertaining to DUI, including alcohol level limits, procedures for apprehensions and adjudications, and reporting violations. During the event, Toyota also donated Road Traffic Safety educational DVDs for public utility vehicle drivers to the Land Transportation Franchising and Regulatory Board (LTFRB).
Safety in Thailand
Toyota White Road Drive Safely Campaign

As part of its aim to reduce the number of accidents during holiday seasons, Toyota Motor Thailand Co., Ltd runs a safe-driving campaign every April and December during Songkran (Thai New Year) and the New Year. Through leveraging the strength of its White Road network, tapping the cooperation of employees and local Toyota dealers, as well as developing a variety of road safety activities, Toyota hopes to raise awareness about traffic discipline and compassion among road users. With the intention of spreading happiness and creating smiles in our society, this ongoing initiative of 26 years will ensure that Thais can return home safely to their loved ones.
Safety in Vietnam
Toyota Traffic Safety Education Program (TSEP)

Being one of the four key programs within the framework of Toyota Vietnam Foundation (TVF), TSEP has been implemented by Toyota Motor Vietnam (TMV) in cooperation with Ministry of Education & Training (MOET) and National Traffic Safety Committee since school year 2005 - 2006.

With the aim of improving traffic safety awareness and skills of all primary pupils nationwide through the spirit of "learning for fun and fun to learn", TSEP has provided new teaching methods, interesting syllabuses as well as helpful extracurricular activities, which make the study of traffic safety more attractive and interesting to the pupils. After 9 years of implementation, TSEP has gained encouraging social results. The program has granted more than 7.5 million traffic safety textbooks to the entire first graders; 47,000 sets of large-size traffic safety teaching books, over 83,000 VCDs and nearly 129,000 guide books to elementary teachers. It has also successfully organized 32 seminars about traffic safety for nearly 4,300 key managers and teachers from primary schools, 52 provincial traffic safety contests, 7 national contests and 3 Toyota traffic safety drawing contest - theme "Dream Car".

To date, TSEP has received enthusiastic responses from pupils as well as high appreciation from parents and teachers. Also, the positive effectiveness of TSEP has made MOET decide to integrate TSEP's materials into the general teaching curriculum on traffic safety for primary level nationwide. TSEP will continue to deliver innovative contents and foster more socialization in the coming time.

Be Safety Leaders

Let's create a safer road environment.